Conditioner Market Growth, Business Strategies and Forecast by 2030 | Emergen Research

September 17 06:25 2022
Conditioner Market Growth, Business Strategies and Forecast by 2030 | Emergen Research
Conditioner Market size reached USD 9.14 Billion in 2021 and is expected to register a revenue CAGR of 4.3% during the forecast period, according to latest analysis by Emergen Research
Rising popularity of organic and natural hair products is a key factor driving conditioner market revenue growth

The Global Conditioner Market size reached USD 9.14 Billion in 2021 and is expected to register a revenue CAGR of 4.3% during the forecast period, according to latest analysis by Emergen Research. Rising popularity of organic and natural hair products and the hectic lifestyle of consumers are key factors driving market revenue growth.

Majority of consumers prefer hair care solutions that address issues such as frizzy hair, split ends, curly hair, and greasy hair, among others as every individual has different hair types which require specialized care. Deep conditioning with a strong conditioner can help reduce split ends by smoothing, nourishing, and revitalizing the hair strands which improves hair manageability which is one of the factors driving revenue growth of the market. Changing fashion trends are increasing applications of various chemical treatments, resulting in ever-changing requirements of consumers thereby driving various manufacturers to meet those concerns with continuous and new product advancements, which are projected to drive the conditioner market.

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Key Players Profiled in the Report are:

Unilever, Henkel AG & Co. KGaA, The Estée Lauder Companies, Johnson & Johnson Services, Inc., L’Oréal Groupe, Procter & Gamble, Kao Corporation, Marico, Natura&Co, and Oriflame Cosmetics AG.

Growth of the conditioner market is being driven by increased demand for bright, lustrous, and healthy hair, as well as a rising trend of colored hair, particularly among the young population. Individuals’ hectic lifestyles make it difficult to maintain adequate hair care with traditional procedures that are time-consuming and untidy. Conditioner allows for rapid application to restore hair health and suppleness while also providing nutrients thereby helping in preventing hair breakage and hair loss. The rising demand for cruelty-free and vegan products as well as organic and natural products is resulting in brands developing products accordingly while also focusing on health and safety concerns.

However, the availability of various alternatives and the usage of chemical compounds which cause adverse effects are projected to restrain revenue growth of the market. Most hair conditioners contain hazardous chemicals such as parabens, which help in instant gratification to hair. Moreover, certain chemicals can cause allergic reactions and may affect hormones when used for a prolonged period.

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Some Key Highlights From the Report

Rinse-out segment accounted for a comparatively larger revenue share in 2021. Easy application and the ability to close cuticles of the hair follicle as well as restore any moisture lost during the washing process are a few of the major factors driving revenue growth of the segment. According to the American Academy of Dermatology (AAD), it is recommended to use a rinse-out conditioner after every wash, ideally a few times per week.

Supermarket & hypermarket segment is expected to register a rapid growth rate over the forecast period owing to the availability of a wide range of products from various brands in a single place. Easy accessibility to various options and product visibility are a few factors driving revenue growth of the segment as consumers can trust the products by verifying and testing them before making a purchase.

Women segment accounted for a significant revenue share in 2021. High preference among women for long, thick and lustrous hair, increasing use of hair styling products and chemical treatments as well as for improving texture and manageability of hair to avoid hair fall and breakage are some of the key factors driving revenue growth of the segment. Increasing incidences of hair loss specifically in conditions such as female pattern hair loss and alopecia areata among women is a major factor driving the growth of market.

Conditioner market in Europe accounted for the largest revenue share in 2021 owing to rising hair-related concerns such as dull, dry, and frizzy hair, in addition, to an increase in hair fall problems. Growing demand for maintenance of healthy hair and self-grooming is a highly increasing demand for conditioner products from all age groups. Moreover, growing popularity of brands that are also constantly developing products free from chemical formulations and launching an innovative range of conditioners to cater to the rising demand for natural and organic hair care products is contributing to the growth of market.

On 30 May 2022, Unilever entered into an agreement to acquire a majority stake in Nutrafol which is a leading provider of hair wellness products. Currently, Unilever holds a minority stake of 13.2% in Nutrafol through Unilever Ventures. Nutrafol is positioned for sustained, scalable, and lucrative growth, with the majority of its revenue coming from a dedicated client base.

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Emergen Research has segmented global conditioner market on the basis of type, distribution channel, end-users, and region:

Type Outlook (Revenue, USD Billion; 2019-2030)







Distribution Channel Outlook (Revenue, USD Billion; 2019-2030)

Drug stores

Online stores

Supermarket & hypermarket

Specialty stores

Mono-brand stores

Department stores


End-Users Outlook (Revenue, USD Billion; 2019-2030)




Regional Outlook (Revenue, USD Billion; 2019-2030)

North America











Rest of Europe

Asia Pacific




South Korea

Rest of APAC

Latin America


Rest of LATAM

Middle East & Africa

Saudi Arabia


South Africa


Rest of MEA

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Key Questions Answered in the Report:

What is the growth rate of the Conditioner market? What is the anticipated market valuation of Conditioner industry by 2030?

What are the key growth driving and restraining factors of the Conditioner market?

Who are the prominent players operating in the market? What are the key strategies adopted by these companies?

What are the key opportunities and growth prospects of the Conditioner industry over the forecast period?

Which region is expected to show significant growth in the coming years?

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