News Crusader

Can live streaming and social media help save small business? The StreamGeeks & a local retail boutique say yes!

It’s an interesting moment watching a business owner flip the open sign to read “closed” as we temporarily lock the doors to broadcast to a larger audience online than one would expect to simply walk through the door.
Paul Richards, Tess Protesto, and Michael Luttermoser are a group of live streaming professionals dedicated to discovering the power of live streaming for businesses around the world. This week the team tackles television style broadcasting for retail stores.

West Chester, PA – The StreamGeeks are a group of video production experts located in West Chester, Pennsylvania dedicated to discovering the power of live streaming for business. In Episode 24, the StreamGeeks take their audience behind the scenes at Old Soul Decor a local retail boutique where using live streaming to increase sales both online and in-store. The StreamGeeks used this opportunity to publish a free guide built for retail store helping business owners create videos to sell “television style” using online streaming tools such YouTube & Facebook Live.  

Krystal Reinhard the small business owner of Old Soul Decor located in downtown West Chester is trying to increase retail sales with live streaming on her Facebook page using the new Facebook Live feature. Reinhard has a dedicated following on Facebook with over 1,000 likes on her page. Reinhard was introduced to the StreamGeeks by the West Chester Chamber of Commerce seeking professional video production tips to help market her growing business.


Video Link: http://www.youtube.com/embed/Zrpxm_OtEK8

“I just love seeing small businesses succeed with live streaming,” says Paul Richards, Chief Streaming Officer at PTZOptics. It’s an interesting moment watching a business owner flip the open sign to read “closed” as we temporarily lock the doors to broadcast to a larger audience online than one would expect to simply walk through the door.” Krystal sends out a dedicated message to her email list right before the broadcast and leverages Facebook’s automated messaging system contacting everyone who likes her page. The broadcast includes professional PTZOptics cameras used to show detailed product imagery during the broadcast.

“It’s incredible to see a QVC style production in a small boutique like this” says Reinhard. “We  were able to review over 15 products in a single one hour broadcast so that’s means we can repurpose the video in post-production to create another 15 video for YouTube.” The StreamGeeks share how they use a combination of vMix and Adobe Photoshop to display television style overlays of the products shown.


Video Link: https://www.slideshare.net/PaulRichards4/television-style-broadcasting-for-retail-sales/PaulRichards4/television-style-broadcasting-for-retail-sales

In order to generate even more interest, Krystall offers coupon codes for discounts during the broadcast. This is a great way to increase conversions and turn live viewers into customers. Of course, we have set Krystall expectations to be realistic and understand that much of social media promotion is about attraction and engagement. It could take time to turn viewers into paying customers but we are excited to share the results of her first broadcast in this episode 🙂

You can download a complete guide to Television Style Broadcasting to Increase Retail Sales here: https://streamgeeks.us/retail

Media Contact
Company Name: StreamGeeks
Contact Person: Tess Protesto
Email: Send Email
Phone: 6105182200
Address:139 W Market St
City: West Chester
State: Pennsylvania
Country: United States
Website: https://streamgeeks.us

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