News Crusader

The Opening of the Second Blood Orange Festival in Zizhong, China

They have a color redder than that of common oranges, a rich smell like that of roses, “capillaries” in the pulp, and much anthocyanin. I do not know what occurs to you when we talk about these features, but Zizhong’s blood oranges, which are a kind of fruit in Neijiang, Sichuan, have all of these features.

On January 20th, the Second Blood Orange Festival of Zizhong, China opened in Neijiang, Sichuan. At the opening ceremony, the logo of Zizhong’s blood oranges was lighted up.

This year is also known as the first brand year for Zizhong’s blood oranges.

This blood orange festival is the second one held by the county. From January 1st to January 26th, there are five activities with different themes at the festival. Before the opening ceremony, three branch venues have successfully held some activities with very good feedback.

On January 20th, an activity with the theme of “Blood Oranges: Research, Innovation, and Sharing” was launched in a branch venue, ComeBest Agriculture Corporation Limited in Yinshan Town, at the same time as the opening ceremony of the Second Blood Orange Festival.

There-after, an exhibition of Jiang Gongzui’s calligraphy and seal cutting, as well as an exhibition of calligraphy and photography for the purpose of welcoming the spring, started in the culture center of Zizhong County as a part of the festival on January 20th and will end on January 26th.

This is year is known as the first brand year for Zizhong’s blood oranges. The brand strategy was also released at the opening ceremony.

Meanwhile, the Bureau of Agriculture and Forestry, the Bureau of Commerce, and the Association of Blood Oranges of Zizhong County signed contracts at the opening ceremony with Ito Yokado, All City E-commerce, and SF Express respectively.

Media Contact
Company Name: Zizhong Bureau of Agriculture and Forestry, Sichuan Province
Contact Person: ZBAF
Email: [email protected]
Phone: +86832 522 660
Country: China
Website: www.zizhong.gov.cn/zwgk/92337979

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