News Crusader

Altia and Cypress Collaborate to Bring Rich Graphics to Automotive Displays with HMI Code Generation Support in Traveo™ MCU Family

November 10, 2017 – Altia and Cypress Semiconductor Corp. announce Altia HMI code generation support for the Cypress Traveo™ Automotive Microcontroller (MCU) family. The combination provides automotive manufacturers with a cost-efficient platform to deliver sophisticated graphics with advanced functionality for instrument clusters, HUDs and HVAC displays. The Altia code generation solution for the Traveo family has been selected for production by multiple global automotive OEM and Tier 1 suppliers.

The Cypress Traveo family features 32-bit RISC microcontrollers with an ARM® Cortex®-R5 core with up to 240 MHz performance that deliver high-end graphics in single-chip MCU solutions. The microcontrollers are equipped with an efficient 2D/3D graphic engine andintegrate features for speed, memory savings, security, functional safety and high image quality. Additionally, the Traveo family meets demanding requirements for performance and quality necessary for automotive applications.

“Our automotive customers are looking for efficient ways to differentiate their vehicles with visually appealing, intuitive graphics for their instrument clusters and head-up and HVAC displays,” said Mathias Braeuer, marketing director for the Automotive Business Unit at Cypress. “Our collaboration with Altia has enabled Cypress to solve this problem for our customers with a complete display solution that delivers the dynamic user experience consumers want.”

Altia’s DeepScreen code generation target for the Cypress Traveo family is optimized to take full advantage of the resources available on chip. The combined Altia and Cypress Traveo solution delivers state-of-the-art graphics for projects requiring lower system cost, low power silicon. Cypress also offers a broad automotive portfolio with NOR flash memory, PSoC® MCUs and Power Management ICs,which add value to the overall system solution.

To create an HMI for Traveo, Altia Design, a WYSIWYG user interface editor, pulls together a variety of graphic assets into a single model. Altia DeepScreen then generates production-ready C code that leverages the unique resources available on the microcontroller to deliver a pleasing user experience for production embedded displays.

“Because of the unique architecture of Altia DeepScreen-generated code, Altia helps companies deliver functionally safe, innovative graphical displays for compact cars.Cypressoffers a top-notch automotive production hardware solution for these applications with the Traveo MCU family,” said Jason Williamson, Altia Vice President of Marketing. “This cost-effective hardware solution provides speed and a powerful graphics engine to deliver high-performance graphics, as well as key features for safety and quality, which are imperative for safety-critical applications like automotive clusters and head-up displays.”

About Altia

Altia is a software company that provides graphical user interface design and development tools that can be used from concept to final product code. Our GUI editor, Altia Design, offers development teams the capability to implement a model-based development process for clear communication and accelerated user interface development. Our code generator, Altia DeepScreen, supports a vast range of low- to high-powered processors from a variety of industry-leading silicon providers. Altia generates pure C source code that is optimized to take full advantage of hardware resources. Graphics code generated by Altia is driving millions of displays worldwide – from automotive instrument clusters, HUDs and radios to thermostats, washing machines and healthcare monitors.

Our mission is to get the best automotive, medical and consumer interfaces into production in the shortest time on the lowest cost hardware.

Altia was founded in 1991. Its customers include automotive OEMs and Tier 1s like Continental Automotive, Denso, Fiat Chrysler Automobiles, Ford Motor Company, General Motors, Honda, Renault, Magneti Marelli, Nippon Seiki, Valeo, Visteon and more – plus leading consumer device manufacturers like Electrolux, Whirlpool, NordicTrack and many others.

For more information about Altia, visit or email [email protected]

Follow Altia on Twitter and YouTube.

About Cypress

Cypress is the leader in advanced embedded system solutions for the world’s most innovative automotive, industrial, home automation and appliances, consumer electronics and medical products. Cypress’ programmable systems-on-chip, general-purpose microcontrollers, analog ICs, wireless and USB-based connectivity solutions and reliable, high-performance memories help engineers design differentiated products and get them to market first. Cypress is committed to providing customers with the best support and engineering resources on the planet enabling innovators and out-of-the-box thinkers to disrupt markets and create new product categories in record time.

To learn more, go to

Cypress and the Cypress logo are registered trademarks and Traveo is a trademark of Cypress Semiconductor Corp. All other trademarks are property of their owners.

Media Contact
Company Name: Altia Inc
Contact Person: Jason Williamson
Email: [email protected]
Phone: 719-598-4299
Address:7222 Commerce Center Drive, Suite 240
City: Colorado Springs
State: CO
Country: United States


February 2018
« Jan    

Latest News

Bioreactors Market Growing at a CAGR Above 18% During 2016 to 2024 | Hexa Research

Read Full Article

Interior Design Market To Witness Growth On Account Of Rising Technological Advancements And Innovations Till 2022 | Million Insights

Read Full Article

Podiatry Market Demand & Competitive Analysis by Leading Manufacturers Euroclinic Medi-Care Solutions, Capron, Eduard Gerlach, Gharieni

Read Full Article


Read Full Article


Read Full Article

Carbon Capture & Sequestration Market Expected to Reach Over USD 19 Billion by 2024 | Hexa Research

Read Full Article

Digital Notes Market SWOT Analysis and Technology innovations by Leading Key Players | Wacom, Kent displays, Moleskine, Livescribe, Luidia, Neo smartpen

Read Full Article

Biofertilizers Market Projected to Grow at Over 13.2% CAGR During 2016 to 2024 | Hexa Research

Read Full Article

Laser Cutting Machine Market To Witness Enhanced Demand From Automobile, Aerospace And Defense, Electrical And Electronics Industries Till 2022 | Million Insights

Read Full Article

Holistic Dentist San Diego, La Jolla CA, Sponsored Free Dental Day for Children

Read Full Article

StarMentors Publishing, LLC. Has Announced the Giveaway of One Million eBooks “Becoming The Idol”

Read Full Article

BYOD Market Expected to Generate Over 350 Billion by 2022 | Hexa Research

Read Full Article