Novel video technology poised as a catalyst for driving B2B commerce in 2019 and beyond

February 14 18:43 2019

ClickChainz transforms digital commerce from static photos to lifelike motion, dramatically lifting conversions and lowering returns.
Traditional sales and marketing strategies are falling short, producing less ROI and driving the costs of customer acquisition through the roof. ClickChainz, an innovative digital marketing company specializing in proprietary video technology, aims to tackle this challenge.

The world of digital commerce is a fast-paced quickly evolving landscape, with many brands struggling to keep up with shifts in technology, increased competition, rising costs and the evolution of the consumer journey.

While retail generally captures most of the headlines, with behemoths such as Amazon making the most visible waves, the fact remains that business to business commerce dwarfs that of retail. In fact, many projections place total yearly B2B sales at $6.6 trillion by the year 2020, making B2B commerce totals 140% higher than those of retail.


*Full navigation including transaction completion within the video (image above)

B2B E-commerce is Evolving, and ClickChainz is Leading the Pack

Traditional sales and marketing strategies are falling short, producing less ROI and driving the costs of customer acquisition through the roof. Lengthy catalogues, walls of text, and boring, played out sales copy isn’t performing nearly as well as it once did.

B2B customers want to “experience” the product. And when it comes to digital experiences, nothing speaks louder to an audience than does video.

According to Joe Agro, founding partner at AutoDrill, a leading OEM manufacturer of innovative drilling solutions ranging from aerospace to industrial food manufacturing, the customer has evolved. Younger generations, with years of experience now well behind them, are taking up positions of management and decision making.

According to Agro, “The customer is morphing. Today’s B2B customers are on the go, on their phone, tablet and other electronic devices. They don’t have the time or patience to flip through a 700-page digital catalogue of products.”

B2B customers desire and expect digital mediums that are relevant, easily accessible, disseminate information quickly and effectively, and accurately address their individual needs. ClickChainz, an innovative digital marketing company specializing in proprietary video marketing strategy and technology, aims to fill that void and address the needs of this technology first generation.

In today’s market, staying culturally relevant is mission critical. Those companies that falter on staying relevant to the culture that has evolved around them will fail.

The Challenges of Traditional Video Mediums

According to ClickChainz, video as a marketing and sales medium is not without its challenges. Past digital marketing business in the space have failed to leverage the full potential of video, producing lengthy videos that are neither custom-tailored to individualized products or solutions, nor effectively engage their intended audience.

ClickChainz has sought to revolutionize the way video is used to demo, highlight, position and sell B2B products. Their technology embeds navigation and interactive features right into the video itself, allowing and encouraging the viewer to interact and engage with the medium in much the same way they would interact with a web page.

AutoDrill – Interweaving Content and Commerce for Customers

AutoDrill, a leading and innovative OEM that produces automatic drill machines for other OEMs has embraced ClickChainz’s new technology to the delight of their audience.

As a manufacturer of automatic drilling and hole tapping products, ranging from medical to military, automotive and countless other applications, AutoDrill’s number one priority is in producing an “Absolutely Dependable” end product that improves efficiency, reduces production costs and eliminates waste.

Their innovative approach to automatic computer (or push button) controlled air stroke drilling capabilities has resulted in a greener, safer (less human intervention), and more cost-effective solution for countless clients including the likes of Bosch, Toyota, John Deere, GE, Kraft, and more.

The challenge, however, is in demonstrating the capabilities and problem-solving applications of these innovative machines in a way that clearly, accurately and effectively communicates the real value.

With ClickChainz, that challenge is now an advantage that sets them apart from the competition. This industry-leading approach to interactive and engaging product videos has allowed AutoDrill to get the right information in front of the right customer at the right time, and in a way that helps them make a better, more informed buying decisions.

ClickChainz utilizes a sequence of short video clips, combined with engaging interactive features that allow the shopper to choose their own “customer journey” as they click through video sequences and paths that make the most sense given their specific interests, questions or concerns.

In short, ClickChainz™  gives shoppers all the information they need – right through to product selection and ordering – without ever leaving the video window.  It’s intended to be a seamless experience that keeps corporate shoppers engaged until they have acquired the ideal product.

Media Contact
Company Name: ClickChainz LLC
Contact Person: Gabby Santos
Email: Send Email
Phone: 973-202-2028
Address:201 Lackawanna Ave, Ste 212
City: Scranton
State: PA
Country: United States
Website: www.clickchainz.com

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