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Joining hands with Ctrip for all-round cooperation, Xi’an tourism ushers into the high-quality era

October 10
19:31 2018

On October 9, the World Culture and Tourism Forum Summit on the theme of “Converge Thoughts and Build the Future Together” was held in Xi’an. It is understood that the conference is hosted by Xi’an Municipal People’s Government, Shaanxi Tourism Development Committee and Ctrip Group, co-hosted by Xi’an Tourism Development Committee, Xi’an Convention and Exhibition Industry Development Office, Xi’an Foreign Affairs Office, Xi’an Chanba Ecological Zone Management Committee, Government Resources Cooperation Department of Ctrip Group and Travel Daily. The attendees of the opening ceremony of the summit include Xin Hongye, deputy director of the Information Center of the Ministry of Culture and Tourism, Wang Yongkang, member of the Standing Committee of Shaanxi Provincial Party Committee and secretary of Xi’an Municipal Party Committee, Wei Zengjun, deputy governor of Shaanxi Province, Gao Zhongyin, director of the Shaanxi Tourism Development Committee, Li Baochun, executive deputy secretary-general of the World Tourism Cities Federation, Sun Jie, Ctrip Group CEO, Song Rui, director of the Tourism Research Center of the Chinese Academy of Social Sciences, Ma Yiliang, deputy director of the Tourism Statistics and Economic Analysis Center of China Tourism Research Institute, and Shi Baole, Tourism Counsellor of the Ministry of Tourism of Israel. Over four hundred people, including officials from the World Tourism Organization and foreign embassies or consulates in China, the leaders from top 500 world tourism companies and the top 100 Chinese tourism companies, the heads of domestic and international tourism destination marketing agencies, the managers of key scenic spots and theme park and media reporters, attended the conference.

Lu Jian, member of the Standing Committee of Xi’an Municipal Committee and executive deputy mayor, presided over the opening ceremony of the summit. Wei Zengjun, deputy governor of Shaanxi Province, Li Baochun, executive deputy secretary-general of the World Tourism Cities Federation, Gao Zhongyin, director of the Shaanxi Tourism Development Committee, Wang Yongkang, member of the provincial party committee and secretary of the Xi’an Municipal Committee, and Sun Jie, CEO of Ctrip Group, delivered speech respectively at the opening ceremony.

In addition, at the opening ceremony, Secretary Wang Yongkang sent a letter of appointment of Xi’an Municipal Government Tourism Development Consultant to Xin Hongye, deputy director of the Information Center of the Ministry of Culture and Tourism, Song Rui, director of the Tourism Research Center of China Academy of Social Sciences, Sun Bo, CMO of Ctrip Group, and Li Chao, founder and CEO of Travel Daily.

Concerted effort to build Xi’an an international tourism hub

Xi’an tourism market is a huge open market. For example, we cooperated with Ctrip in all aspects. March in this year saw the 2018 Global Destination Marketing Summit and World Culture and Tourism Forum Opening Ceremony. Wang Yongkang said at the opening ceremony that at present, we are selecting the site for the Ctrip Town, and the next step will be to launch the travel route along the Belt and Road, build high-quality hotels, and construct intelligent scenic spots. We sincerely invite everyone to participate in the collaboration of ‘culture+’, ‘tourism+’ and ‘industry+’ in Xi’an to jointly promote the new high-quality era for Xi’an tourism”.


Wang Yongkang, Member of the Standing Committee of Shaanxi Provincial Party Committee and Secretary of Xi’an Municipal Party Committee, delivered a speech

In this regard, Sun Jie responded that Ctrip will also use big data and artificial intelligence to help Xi’an attract more and higher-quality tourists, and at the same time, we will also invest in entities, for example, Tujia is committed to the development of the guest-house, we hope to take Xi’an as a pilot to develop a series of regulations for the guest-house, so that more visitors can appreciate the characteristics of the ancient city of Xi’an.”


Sun Jie, CEO of Ctrip, delivered a speech

According to Ctrip, the summit lasts for two days and focuses on the discussion of development of cultural tourism products, the commercialization of guest-house and characteristic towns, the new marketing of destinations and the application of new technologies, Xi’an’s building of the world tourism fashion hub and the internationalization of Xi’an tourism, so as to provide suggestions for the development of Xi’an cultural tourism industry.

“We hope that the World Culture and Tourism Forum will become a tourism conference brand in China and even in the world, we will help Shaanxi to build Xi’an international tourism hub, and promote Shaanxi tourism brands to the global stage which will be a dazzling cultural business card for Xi’an to be recognized as a world-class tourist destination city.” Sun Bo, CMO of Ctrip Group said.

In-depth strategic cooperation with Xi’an

In fact, in recent years, Ctrip Group and Xi’an have maintained a good cooperative relationship for a long time which yielded mutual benefit and win-win results.

It is understood that in April this year, the first World Culture and Tourism Forum was held in Xi’an, and Xi’an City will serve as the permanent venue of the conference. This is the consensus on holding the World Culture and Tourism Forum reached by Shaanxi Provincial Government and Ctrip Group when the delegation of the former visited the headquarter of the latter in Shanghai.

During the World Culture and Tourism Forum, Ctrip Group also signed a strategic cooperation agreement with the Xi’an Municipal People’s Government. The two sides will conduct in-depth cooperation on big data, building Ctrip town, cultural tourism industry, “sports + tourism”, and guest-house industry in the future.

As a market that Ctrip Group attaches great importance to, Xi’an is also favored by Chinese and foreign tourists. It is evidenced by that Xi’an ranked third in China in the list of “Top Ten Chinese Destinations” issued by Ctrip. It is one of the hottest destinations during the National Holiday that was just past.

According to the statistics of China Tourism Research Institute and Ctrip United Laboratories, thanks to the advantages of traditional cultural tourism and the series of marketing activities since the Spring Festival this year, Xi’an ranks third in terms of the China’s popular tourist destinations, second only to Shanghai and Beijing. Compared with the first half of 2017, the growth rate in the first half of this year was 98%, ranking first among popular destinations.

In the first half of 2018, the TOP10 Xi’an scenic spots in terms of online booking were: Qin Shihuang Terracotta Warriors and Horses Museum, Xi’an Bell Tower, Xi’an Drum Tower, Shaanxi History Museum, Fortification of Xi’an, Tang Paradise, Hall of Glorious Purity Hua Qing Palace, Greater Wild Goose Pagoda, Lehua Happy World and Qinling Wildlife Park. Except Lehua Happy World and Qinling Wildlife Park, others are all cultural scenic spots where Xi’an history and culture can be observed.

It is worth mentioning that the free travel by high-speed rail is a new trend to travel to Xi’an during the National Day Holiday this year. Ctrip’s latest Top 10 High-speed Rail Tour Destinations during 2018 National Day Holiday shows that Xi’an ranks first.

In addition, after the Zhengzhou-to-Xi’an high-speed railway came into service in 2010, the number of tourists in Xi’an increased by 33% in that year. Then, the average annual growth rate of tourist number reached 23.25% after the opening of this railway, which drove the rapid growth of regional tourists.

“We hope that in the near future, with our joint efforts, Xi’an will become the most attractive first-class tourist city worldwide. Europe has Rome that makes Italians very proud. We hope that there will be great Xi’an in the East which Chinese feels extremely proud of,” Sun Jie said.

Media Contact
Company Name: Ctrip.com International Ltd
Contact Person: Bin Wang
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Country: China
Website: www.ctrip.com